Want to learn how to develop more referrals as a Corrective Exercise Specialist? Read on.
Family doctors consistently refer their patients to specialists. Their field of expertise helps the referring doctor feel confident they are sending their patient to the right place/person for help (i.e., cardiologist for heart problems, neurologist for nerve issues, etc.). However, when it comes to chronic muscle and joint pain, it is challenging and often confusing for doctors to make the right referral.
When a client’s condition is acute in nature (i.e., the result of an injury) an appropriate referral can be made to either a physical therapist or surgeon (in cases where a bone has been broken or the skeleton damaged in some way). However, the majority of people experience ongoing or chronic muscle and joint pain as a result of musculoskeletal imbalances (i.e., postural and movement difficulties). In these instances doctors often take a generalized approach to their patient’s care suggesting that they hire a personal trainer, find a yoga instructor, seek out a Pilates instructor, try acupuncture, or get a massage.
Corrective Exercise Specialists Fill A Gap in Care
Since almost 90% of people will experience musculoskeletal pain at some time in their lives, a huge gap in care exists for specialists explicitly trained in understanding and alleviating the underlying causes of muscle and joint pain. This booming specialty niche lies is in the field of corrective exercise. A Corrective Exercise Specialist is knowledgeable in human anatomy and the musculoskeletal system, skilled in assessing both the skeleton and soft tissue structures and can select/design appropriate corrective exercises to address a client’s imbalances. They can also make appropriate referrals to licensed medical professionals when a client’s condition(s) lies beyond their scope of practice.
As a fitness professional, you are likely regularly approached by clients for assistance with musculoskeletal issues. As such, obtaining your corrective exercise qualification from a reputable source, and applying those skills to meet the needs of clients with ongoing muscle and joint pain, is your first step to building a thriving business as a specialist in corrective exercise. The next step is marketing and networking your skills to appropriate medical professionals. By communicating with doctors/licensed health professionals about clients/patients you share and their corrective exercise needs, they will begin to trust and appreciate your specialty skills. They will also finally feel confident they have found a specific professional they can refer to who is experienced in treating chronic muscle and joint pain.